We’re seeing a lot of program signups now! And that data is perhaps skewed by the pandemic and a lower percentage of loyalty members staying.The close current partner of Uber is Marriott, would anyone be surprised that Bonvoy would be losing traction? But that’s more about Bonvoy than about the competitiveness of online agency programs or about the industry writ large.And we had access to pretty good partner data.” The author here notes that “until recently I did deals at Uber in this category and we found the exact opposite. That said I don’t see them as a reason to be loyal for non-elites, and third party rebates can be greater, but they won’t be ‘supplanted in three years’. Let’s get into the detail, though, because hotel chain programs can still be more rewarding than online travel agency programs – but that’s the fault of the online agency programs to be honest. Remember that guests coming through online travel agency sites are usually picking largely on price rather than going to the hotel chain’s site and doing less comparisons of price. Direct booking channels have grown, hotel loyalty programs have grown, and continue to drive stays and higher average revenue. Now, I’ll take the under on the demise of these programs. & booking’s rewards actually work (i was skeptical). Prediction: is going to supplant all hotel rewards programs in the next ~3 yearsīusiness travellers want rewards for their stays but the marquee hotels are – like airlines – still crazy expensive. But they’re a lot less rewarding than they used to be!

Now the programs are a reward for where you book – and the hotel programs themselves specify both where you book and where you stay. It used to be that hotel programs let you earn rewards regardless of where you booked, but that’s no longer true. There’s a provocative discussion on twitter about whether hotel loyalty programs are on the way out Online travel agency sites will rebate you free stays regardless of chain.

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